Wanted to start a thread to discuss what I think is rather important to guilds who play this game, especially on our server.
Despite popular belief, wow is an intensely social game. Socializing with your realm, your faction, and other guilds/pugs on the server is a very crucial part of the game each time you log in. I have seen guilds rise and fall since I started playing this game, which is admittedly not long when compared to some of the other players on this server, and especially on this forum. FUBU seems to contain quite a few veteran members who played back in Vanilla day and even early BC. I had never even heard of the game at that time. Many, not all, of those guilds that have dissolved in that time have been to faulty social mechanics within the game.
As a guild, your reputation on the server is vital to survival and longevity. Many may take that as a joke. "It's just a game dude". Well sure it is. But what is your guild's goal in the game? Is it to make bad guys fall over in raids? Well in that case you are going to need members right? And more then likely you are going to want some quality members in that group. Well who would want to join a guild whose reputation on the server is that of disrespect or arrogance. Maybe the guild is known for ninja'ing and being unfair to pugs. None of those things are going to bode well for recruiting new meat, and thus you will never reach your goal.
The effect of a poor reputation on the server can also be seen in your current members. On one hand, the progression will slowly come to a halt. If recruitment dries up due to the above reason of a bad reputation, then progression slows down and the current member base becomes dissatisfied with the guild since their goal is that of the guilds..."make bad guys fall over in raids".
The guilds current members will also have the unfortunate side effect of being cast in a negative light by others on the server. The guild tag is a branding of sorts. The guilds members walk around carrying that guild reputation into every heroic 5 man and every raid they get into. Once the word gets out about the guilds poor reputation, those guild members will start getting shunned from raids. The guild might have some very delightful members that have personally done nothing wrong to the server at large. But they get grouped and stereotyped in with the guild. And hey let's face it...if the guild behaves a certain way, and you are in the guild...you are guilty of putting up with it.
Keeping guild members happy should always be the #1 priority of the guild.
Inter guild relation is also quite important. Sure there is a level of competition between raiding guilds, especially those of the same faction. Sometimes that can result in members jumping between the guilds for a better position on the raiding ladder. Sometimes the guilds can form a mutual agreement and trade their raiders freely. Either way, when you have large groupings of wow players under one banner, it would be silly to not form some semblence of relationship with t hat guild. Your guild can gain enormous benefits from that guild bond. What if you are short some raiders on Tuesday for a lich king attempt? Maybe that guild that you have that solid relationship with can lend some backup raiders or perhaps some highly geared/skilled alts. If your members are looking for a good pug to get into, and you know this friend guild runs a consistent pug, a deal can be struck to include members from each guild thus mutually benefiting both guilds. Need some crafted items or some patterns? Ask the friend guild if there is any sitting around in the guild bank!
Social networking exists in wow on the player level, as well as the guild level. Do not be afraid to meet some new people. If you are an officer of a guild, or a guild leader, maybe pop into a new guilds vent and say hello. Extend an offer to come to your pug later in the week. These social bonds are what will keep your guild running far longer than guilds that choose to ignore the social aspect of this game.
As a personal example: I make it a point to know the guild leaders of other guilds on the server. If I can't contact the GM's then I reach out to key members of the guild to say hello, invite them to pugs, see how they are doing, when they raid, etc. Shame (Leader of Totem Totem Totem) have had a friendly relationship in game since BC. Now a days I lead my pug on Saturdays at 5pm, several TTT members on their alts attend. Shame runs his ICC25 pug at 9pm on Saturdays, several HS members on their alts attend. Both of the pugs run 10-11 bosses with last week seeing 3-4 heroic modes.
If your guild ends up with a bad reputation through whatever cause...this is not the end of the world, it is always possible to change things for the better before it spirals out of control. And yes, a bad reputation and kill a guild quite quickly for the reasons mentioned above. You need to figure what it is that is giving you the bad rep. If it is a guild member that ninja a piece of loot, gkick. If you have a clique of people in the guild who are causing drama for others in the guild, boot them. Cutting off a tumor before it spreads is always going to be better than waiting to see if it gets better on it's own. If you are unsure of what you are doing wrong and why the guild has come the rep it has...ask around. Use your inter guild relationships (if you have any) to get some opinions. As IS aid at the beginning, wow is a social game...there are no secrets. Chances are someone out there knows what the problem is, where it started and how to fix it...or who can help you fix it.
Remember guild leaders, you represent a large portion of the server. Despite what you may think, the way you act in game, has ramifications on how your guild is viewed and can easily effect your guild members because of it.
Anyways, this rambling was originally directed at someone but I decided to make it more general. Please excuse the lack of linear thought, I was in and out of the lab while writing this. I am not happy with how it turned out, but instead of deleting and rewriting I shall just post. Maybe it can help some people, or at least spark a decent discussion on the topic.
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