http://www.telegraph.co.uk/news/worldne ... dbury.htmlQuote:
Cadbury's was forced to apologise yesterday after an advertisement for one of its chocolate bars compared it to Kashmir, the Himalayan territory India and Pakistan have fought three wars over, as "too good to share".
More than 35,000 people have died in a 13-year Islamic insurgency that is still raging in the disputed state.
Cadbury India launched its new Temptations bar last week with the slogan: "I'm good. I'm tempting. I'm too good to share. What am I? Cadbury's Temptations or Kashmir?"
The advertisement showed a map with Kashmir - which Pakistan also claims - shaded to highlight it. Hindu nationalists in the Bharatiya Janata Party, which heads India's governing coalition, were infuriated and threatened protests across the country.
"Kashmir is a very sensitive issue. Thousands of [Indian] soldiers have sacrificed their lives for it," said Vinod Tawde, head of the BJP in Bombay, where Cadbury India has its headquarters.
Cadbury India apologised, saying the advertisement "was issued entirely in good faith, with no intention whatsoever to offend the sentiments of the public".
A spokesman for Cadbury Schweppes in London, the firm's parent company, said: "From time to time, local management makes mistakes. This was clearly one."